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It helps users “see” their current and future points details and figure out intuitively, no need to “read” them. https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1613623263442-PHL1I4JJZ2R6JCUU4HB9/My+Account+-+Sitemap.png UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1586331413483-Q4WWQE2PFVZSMAZQBLKQ/Actionable+Elements%40x2.png UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1633758537699-N7KWJWP7LW3SPMH4B1JP/RCIO+DS+-+Documentation.png UX/UI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1611025727414-GU5I2MR04UQJO3NQG5NP/RCIO+DS+-+Scalability+%28TCMP%29%40x2.png UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1610951033254-1MPKMZ2DHIBQ9DSEWD7I/RCIO+DS+-+Element.png UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1611003005883-V11AYVWL0TSMU76MGQFA/RCIO+DS+-+Details.png UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1610951165499-G8I75JCL3TT38KNGJMEO/RCIO+DS+-+Instruction.png UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1633905277566-HW0ZMU98LTC4UBQPZPSA/RCI+Brand+Tree%402x.png UX/UI - Make it stand out I created the above infographic to visualize RCI & TCMP's brand tree. It helped the team set the work's scope and find the threshold between consistency and flexibility. https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1610951093312-9X1SW36XO6KU8NPOYBHI/RCI+DS+Tree%40x2.png UX/UI Our unique two-tiered design system structure to support multiple brands: Base tier and Brand tier https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1633663670105-IT2ARULZD46X7C7LRFRO/RCIO+DS+-+Scalability+3+%28TCMP%29%40x2.png UX/UI - Make it stand out Homepage & My Account design deliverable for 4 Travel Clubs Brands; Panorama, Tripbeat, Club365, and Heroes Vacation Club. Our UX team successfully delivered reusable components across the brand, using our unique Design System structure supports the multi-brand ecosystem. 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1628213900914-LXA6B52JJ5HFIVF26QOZ/User+Flow+-+2%40x2.png UX/UI - Make it stand out UX analysis of where customer faces road-blockers most often, based on the data above and the user flow audit. https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1629138087405-OJ0ZI9I90M905MEZRFRW/Personalized+experience+-+3.png UX/UI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1628355958967-VXABXD0OWD97IBBESUUY/Purchase+Analysis%40x2.png UX/UI - Make it stand out Users’ purchase and page analysis data used for prioritizing homepage modules and Best Actions https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1627849160531-SNOLKTCHVF2Q6U7N60LX/POW+-+A-spot+Dreamer+-+SPEC1%40x2.png UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1627936803350-PEYIPSM25NVGO8540YC3/POW+-+Desktop+-+A-spot+NBA%40x2.png UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1627849153506-08HEOFBD8O2LW4PWTE82/POW+-+Desktop+-+A-spot+NBA+-+SPEC1%40x2.png UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1627849163133-N6CIM1N6KI3DXADT9OB1/POW+-+Desktop+-+A-spot+NBA+-+SPEC2%40x2.png UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1627849167385-5YUCAYSMXDKHV31YRED4/POW+-+Desktop+-+Trip+Lead%40x2.png UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1627849176011-F0ZTTKYGWP0REHS6G5W7/POW+-+Trip+Lead+-+SPEC1%40x2.png UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1627849165658-38R800P3AT3WGQVCU2VA/POW+-+Driving+Distance+-+SPEC1%40x2.png UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1627849174965-UW89KSV0BN01T4ERR0NC/POW+-+Offers+-+SPEC1%40x2.png UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1628447184935-3NI8ENKV8KCZAKZ3W7QB/Customer+Stage+-+priority%40x2.png UX/UI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1628193779980-W66MRIDZR0BS6PW0BD6S/Cover_1.png UX/UI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1627875585816-Y3PYR90HARQZVKE1Y59P/Competitive+Benchmarking+-+01%40x2.png UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1627875585127-E80AC3QQ6HVGKAC62C5I/Competitive+Benchmarking+-+02%40x2.png UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1627875588245-JT3JQMPECG6QNVLH19ZS/Competitive+Benchmarking+-+03%40x2.png UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1627875589665-IM0GBQ0TCWQ1OHPRXFPP/Competitive+Benchmarking+-+04%40x2.png UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1627875591310-V43SNFJQX0BHG353PN4D/Competitive+Benchmarking+-+05%40x2.png UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1629137720856-BU9CLJAKSZB4ZA0GJFDV/Personalized+experience+-+2.png UX/UI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1628992133030-1RKB3LM2RA4K76CJ4UYB/Driving-Distance2.gif UX/UI - Make it stand out Driving Distance component loading animation on desktop view (created using AdobeXD) https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1628991201489-KO7QBY11SLKW96QD84IV/Customer+Journey+Map%40x2.png UX/UI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1633922358601-ZJWC2VYI92FHAHKN8IGI/RCIO+Hompage+-NBA+flexibility+-+3-1%401x.png UX/UI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1629158360962-T3A6D6PF9AXYLEBX6B9J/Design+System-applied%401x.png UX/UI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1633922400752-1008AYXHBP3ORTYNSVQB/RCIO+Hompage+-NBA+flexibility+-+3-2%401x.png UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1633922400608-26078TPWAJRA86MHV3P1/RCIO+Hompage+-NBA+flexibility+-+3-3%401x.png UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1633922401202-3FZPC5LYJXFKRMIZOO3Y/RCIO+Hompage+-NBA+flexibility+-+3-4%401x.png UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1633922401712-FII53GTRI8ENJBZQO6HX/RCIO+Hompage+-NBA+flexibility+-+3-5%401x.png UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1633820010562-ZDJOYHYSECWYFZU92FH5/RCIO+Dashboard+-+Customizable+B-spot+-+1%401x.png UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1633820010441-ABKI0G5SKS2X5D21B7FN/RCIO+Dashboard+-+Customizable+B-spot+-+2%401x.png UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1633820012231-DUS63NENQPQD9B3Q9FLC/RCIO+Dashboard+-+Customizable+B-spot+-+5%401x.png UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1633820012527-BS7WDKNHTC23UGA2AJE9/RCIO+Dashboard+-+Customizable+B-spot+-+6%401x.png UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1633842520471-MMTVQVI5OE37G1DDJUT7/User+Story+Map%401x.png UX/UI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1633845821522-DOI7TFGOMAE3XQ2GNYT4/New+experience+-+Action+Items%401x.png UX/UI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1628219501458-BW1HFOMDOWO40FUEWFRN/Dashboard+Personalization+Ideas.png UX/UI - Make it stand out Data team’s analysis of modules & Best Action priority evaluation https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1629072801646-CM3J84RREBL812T3GUX0/RCIO+Dashboard+-+Customizable+B-spot%401x.png UX/UI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1633819794793-7IVU8YXKXEUIFIV14EF4/RCIO+Dashboard+-+Customizable+A-spot+-+1%401x.png UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1633819795178-6XAORFHRN621HT5U31K5/RCIO+Dashboard+-+Customizable+A-spot+-+2%401x.png UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1633819796284-Q19WH084N3N62PQC4R7I/RCIO+Dashboard+-+Customizable+A-spot+-+3%401x.png UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1633819796628-GUPW58VEBMJZ53JTNW1N/RCIO+Dashboard+-+Customizable+A-spot+-+4%401x.png UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1633819797448-95ZJ8EBIV91OX2UO5DVH/RCIO+Dashboard+-+Customizable+A-spot+-+5%401x.png UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1633922295997-4A8X1WW8G1143Y9IVIOO/RCIO+Hompage+-NBA+flexibility+-+2-2%401x.png UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1633922294310-JY2PNLA7SVXXUDGN28UC/RCIO+Hompage+-NBA+flexibility+-+2-3%401x.png UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1629160108044-5TRQR5PRXA3594JSWSJ7/New+Experience+-+wireframe%401x.png UX/UI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1629158472057-0D5HUIYFRFBPL9CH7EYW/Current+experience%401x.png UX/UI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1629160787647-M1SR6WK3YPBR90DRZH7M/Responsive+mockup.png UX/UI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1627936709165-W2WVEZLLTH628IBMY05V/UX+Audit+-+00%40x2.png UX/UI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1629006177637-I1TYV3L9WOCHWWN6L83H/Segment+-+1%40x2.png UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1629006177620-8I6UQJZKLIH1VMSMWXPU/Segment+-+2%40x2.png UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1629137684185-4XRR9WO6BBQKB4IXR4OE/Personalized+experience+-+1.png UX/UI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1628447104583-N3TE5YX0P3JF21PSTXH7/Customer+Stage+Segment%40x2.png UX/UI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1633837851699-54I7C2HSA06QVKZ13CHL/Old+vs+New+-+Offers%401x.png UX/UI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1628213824762-6NUTMY6HUOQA5ADG13TH/User+Flow+-+1%40x2.png UX/UI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1629009839090-JHJ5L789SGJ9M5LMMWF6/RCIO+Dashboard+-+Customizable+A-spot%401x.png UX/UI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1633922252734-SBV1713GHHADGMF97LQH/RCIO+Hompage+-NBA+flexibility+-+2-1%401x.png UX/UI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1628193779980-W66MRIDZR0BS6PW0BD6S/Cover_1.png UX/UI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1627875585816-Y3PYR90HARQZVKE1Y59P/Competitive+Benchmarking+-+01%40x2.png UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1627875585127-E80AC3QQ6HVGKAC62C5I/Competitive+Benchmarking+-+02%40x2.png UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1627875588245-JT3JQMPECG6QNVLH19ZS/Competitive+Benchmarking+-+03%40x2.png UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1627875589665-IM0GBQ0TCWQ1OHPRXFPP/Competitive+Benchmarking+-+04%40x2.png UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1627875591310-V43SNFJQX0BHG353PN4D/Competitive+Benchmarking+-+05%40x2.png UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1628213900914-LXA6B52JJ5HFIVF26QOZ/User+Flow+-+2%40x2.png UX/UI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1627936709165-W2WVEZLLTH628IBMY05V/UX+Audit+-+00%40x2.png UX/UI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1628214351008-O06I7LLSS7AG81JSRM1X/Driving-Distance2.gif UX/UI - Make it stand out Driving Distance component loading animation on desktop view (created using AdobeXD) https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1628220767733-QIB4QQF2YVY2DWPQFKZ9/Future+POW+Dashboard.001.jpeg UX/UI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1628219501458-BW1HFOMDOWO40FUEWFRN/Dashboard+Personalization+Ideas.png UX/UI - Make it stand out Data team’s analysis of modules & Best Action priority evaluation https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1627849160531-SNOLKTCHVF2Q6U7N60LX/POW+-+A-spot+Dreamer+-+SPEC1%40x2.png UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1627936803350-PEYIPSM25NVGO8540YC3/POW+-+Desktop+-+A-spot+NBA%40x2.png UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1627849153506-08HEOFBD8O2LW4PWTE82/POW+-+Desktop+-+A-spot+NBA+-+SPEC1%40x2.png UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1627849163133-N6CIM1N6KI3DXADT9OB1/POW+-+Desktop+-+A-spot+NBA+-+SPEC2%40x2.png UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1627849167385-5YUCAYSMXDKHV31YRED4/POW+-+Desktop+-+Trip+Lead%40x2.png UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1627849176011-F0ZTTKYGWP0REHS6G5W7/POW+-+Trip+Lead+-+SPEC1%40x2.png UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1627849165658-38R800P3AT3WGQVCU2VA/POW+-+Driving+Distance+-+SPEC1%40x2.png UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1627849174965-UW89KSV0BN01T4ERR0NC/POW+-+Offers+-+SPEC1%40x2.png UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1627931564641-AH492BM7MTW915XA9U4K/Responsive+mockup.png UX/UI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1628213824762-6NUTMY6HUOQA5ADG13TH/User+Flow+-+1%40x2.png UX/UI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1628215060979-2DQZHZWQI4M08UYCLHFF/msg+catalog+copies+-1.png UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1628215060994-BQ21JAW4A2IG49SS8KZY/msg+catalog+copies+-2.png UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1536263003578-NCTMLYROMKHMXR9V123V/GoodMarket+Screens+Mock+Up.jpg UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1536792038315-LZM667Z2C9GDY9I8Q3VS/Coovi_mockups02.jpg UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1536881260192-ADAP928WX2QGKOPUDTTH/mockup-3.jpg UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1540429914236-9JSQTV2AFXXGYPZRFM03/website-mockup14.jpg UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1543817734818-6HJA20NHV32WGUFOIEO1/Thumbnail2.png UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1586280402001-HCV2F4BESJ68O2XI5UIZ/rci-cwp-my-account---contrv+gray%402x.png UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1586280813569-XUOTCY9UFA9VF4FHIG11/driving-music-copy%402x.png UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1610952207727-THMPCEHZFDL23XL5LPG8/RCI+Design+System+thumbnail_sq2.png UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1628193909688-NBXZLK2KZOLL9BOIOLJN/Cover_1.png UX/UI https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1628193909688-NBXZLK2KZOLL9BOIOLJN/Cover_1.png UX/UI https://www.sunhajoo.com/about daily 0.75 2023-09-04 https://images.squarespace-cdn.com/content/v1/5abc53545b409b8d0da6d3e3/1539675911536-GOQ4WNTYE2AHXA6XLF2B/web_banner05.png About - Hi! I’m a NYC based UX designer and creator.